Consumers have been actively on the lookout for chic translucent sunglasses as the style has gained significant traction this summer. As see-through bags, raincoats, and more are capturing the hearts of streetwear enthusiasts, so is this model of eyewear. As a result, AKILA — a Los Angeles-based eyewear brand, enters a collaboration with Canadian label Raised by Wolves to release new colorways of its iconic Studio silhouette.
The translucent sunglasses come in two nuances. One is green and the other is grey. Aside from timeless aesthetics, the collaborative Studio model also boasts some durability-focused and functional features. For example, the nylon lenses are made to be scratch-resistant, as well as offer full-spectrum UV protection.
The translucent sunglasses retail for $95 USD.
Chic Translucent Sunglasses
Raised by Wolves & AKILA Debut New Colorways of the Studio Silhouette
Trend Themes
1. Chic Translucent Sunglasses - The trend of chic translucent sunglasses is gaining traction as consumers look for stylish and see-through eyewear.
2. Collaborative Eyewear Collections - The collaboration between eyewear brands like AKILA and Raised by Wolves presents an opportunity for innovative and unique designs in sunglasses.
3. Functional and Durable Sunglasses - There is a growing demand for sunglasses with scratch-resistant and full-spectrum UV protection lenses, offering an opportunity for brands to create durable and functional eyewear.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for chic translucent sunglasses by stocking and promoting a wide range of stylish eyewear options.
2. Eyewear Manufacturing - Eyewear manufacturers have the opportunity to develop and produce innovative, collaborative collections that cater to the growing trend of translucent sunglasses.
3. Outdoor Recreation - The functional and durable features of translucent sunglasses make them appealing to consumers involved in outdoor activities such as hiking, cycling, and sports, presenting an opportunity for outdoor recreation brands to incorporate these sunglasses into their product offerings.