Created by Sentinel Co., these Transformers pens are worthy of being placed on the desk, or in the shirt pocket of any Transformers fan.
For being only 4-inches tall, these Transformers pens manage to pack in a lot of detail. In addition to the intricate design work, the Transformers are also fully movable, allowing you to place them in whatever action stance you prefer, when you're not writing with them of course. Sentinel Co. is launching three different Transformers pens that you can choose from: Optimus Prime, Nemesis Prime, and a special edition Ultra Magnus.
The Optimus Prime pen will be sold in September, while the other two remaining Transformers pens will be available for sale in October, however they are already taking pre-orders for the Optimus Prime pen at some online Japanese retailers.
Transformable Toy Pens
These Transformers Pens are More Than Meets the Eye
Trend Themes
1. Transforming Toys - Opportunity for disruptive innovation in the toy industry by creating toys that transform or have multiple functions.
2. Collectible Pens - Disruptive innovation opportunity in the stationary industry by combining functionality with fandom through collectible pen designs.
3. Character Licensing - Opportunity for disruptive innovation by collaborating with popular franchises to create merchandise like character-themed pens.
Industry Implications
1. Toy Industry - The toy industry can explore the trend of transformable toys to offer unique and engaging products that appeal to both kids and collectors.
2. Stationery Industry - The stationery industry can tap into the trend of collectible pens to create limited edition designs that attract enthusiasts and fans.
3. Merchandising Industry - The merchandising industry can leverage character licensing to create a diverse range of products, including character-themed pens, to cater to dedicated fan bases.