Swedish fashion house 'Our Legacy' released its Fall 2018 collection, a line of everyday formal wear for Millennials inspired by older generations.
The line titled 'Circles' is influenced from "uniting around a cause, younger generations being inspired by elder and knowing eras have to end, only to be followed by new." The modern, simplistic collection features high-quality tailoring of trousers, jackets, dress shirts, vests, t-shirts and sweaters. These clothes transform classic formal wear into clothing that is suited for a younger generation to wear every day. Using materials such as homespun wool and raw silk, the high-quality of these clothes can be seen and felt.
The minimalist collection of transformed formal wear by Our Legacy will be available later this year to unite younger generations with an older style.
Everyday Formal Wear
'Our Legacy' Released a Line of Formal Wear Made to Be Worn Daily
Trend Themes
1. Everyday Formal Wear - Disruptive innovation opportunity: Creating a line of formal wear designed for everyday use by Millennials, inspired by older generations.
2. Millennial-inspired Fashion - Disruptive innovation opportunity: Designing fashion collections that cater to Millennial preferences and incorporate elements from previous generations.
3. High-quality Daily Apparel - Disruptive innovation opportunity: Developing high-quality clothing that blends formal and casual styles for everyday wear, targeting younger consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing unique fashion lines that bridge the gap between formal and casual wear, appealing to different consumer segments.
2. Retail - Disruptive innovation opportunity: Creating new retail experiences that showcase and market everyday formal wear collections to diverse consumer groups.
3. Textile and Apparel Manufacturing - Disruptive innovation opportunity: Incorporating high-quality materials and tailoring techniques to produce versatile formal wear that can be worn daily.