Grouped Lifeguard Editorials

The Harper's Bazaar China Training Day Photoshoot Focuses on Beaches

The Harper's Bazaar China Training Day photoshoot is currently on display in the magazine's May 2015 edition. Models Stephanie Joy Field, Eva Downey, Izzy Jarrett, Seth Turnbull and Ethan Robertson posed in the production which was centered upon a faux lifeguarding scene.

Stylist Elle Packham dressed this high end team in crop tops, cut out one piece suits and windbreakers. Although the pieces are suited to sandy shores and warm waters, they were visibly upscale due to chic fabrics and asymmetrical, avant-garde cuts.

Strips of blue, red and yellow face paint were applied by make-up artist Naomi McFadden. These additions made for modern twists that are rarely seen in the summertime. The subtlety present in McFadden's method is nonetheless approachable.
Trend Themes
1. Upscale Beachwear - Asymmetrical cuts and unusual fabrics in high-end beachwear for those seeking to be on-trend.
2. Modern Summer Makeup - Innovative use of makeup to create a modern take on summertime beauty.
3. Faux Lifeguarding Scenes - Incorporating a faux lifeguarding theme into fashion editorials that could bring out a new trend in beachwear fashion.
Industry Implications
1. Fashion Industry - There is a need for more avant-garde and upscale beachwear to cater to those looking for fashion statements even at the beach.
2. Beauty Industry - Innovative use of makeup can bring out new summer beauty trends that could capture the market.
3. Photography Industry - There is a trend of incorporating real-life scenes in fashion editorials that could lead to more innovative photo shoots, potentially invigorating the photography industry with fresh ideas for photoshoot themes.

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