Trail-Ready Performance Sneakers

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Mizuno and nonnative Unveil New Wave Mujin TL Mid GTX Sneakers

Tokyo-based menswear label nonnative and Japanese footwear brand Mizuno have revealed their latest trail-ready performance sneakers called the Wave Mujin TL Mid GTX in a new 'Vintage Khaki' colorway. The new sneakers are an updated version of Mizuno's rd Wave Mujin TL sneaker model.

The sneakers contain a clean paneled finish on the lateral side with no branding except for the GORE-TEX logo present. The sneakers are made for terrains containing water, given that it is made of GORE-TEX material, a waterproof and breathable fabric membrane. The uppers feature bulbous mesh pockets with GORE-TEX lining. There is a pull tab on the heel and suede panels on the mudguard, with the heel counter displaying both brands' logos. Additionally, the sneakers come with elastic sock collars and durable studded soles. The sneakers will be available on April 15 for 27,000 JPY.
Trend Themes
1. Trail-ready Performance Sneakers - The rise in popularity of functional and versatile sneakers designed for both urban and outdoor activities presents an opportunity to create innovative and stylish performance footwear.
2. Waterproof and Breathable Fabrics - Developing high-performance textiles that are both waterproof and breathable could revolutionize a variety of industries, particularly the sportswear, outdoor, and military sectors.
3. Minimalism in Design - Consumers are increasingly drawn to simple and clean designs that prioritize functionality, presenting an opportunity for brands to explore new ways of creating minimalistic apparel and footwear with added features.
Industry Implications
1. Sportswear - Sportswear companies can take advantage of the crossover trend between urban and outdoor activities by creating innovative and stylish performance footwear.
2. Outdoor - The development of waterproof and breathable textiles presents an opportunity to revolutionize industries such as outdoor gear and apparel.
3. Military - The use of high-performance textiles can also benefit industries such as the military, providing soldiers with functional, durable and protective gear.

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