The Molson Coors Beverage Company may have built up its brand and reputation on the back of some of the world's most recognizable and widely enjoyed beers, but the company is making a foray into the world of spirits with the launch of 'Five Trail Blended American Whiskey,' its first ever whiskey offered under the new Coors Whiskey Co. brand name.
The 'Five Trail Blended American Whiskey' combines generations of distilling knowledge sourced from leading distilleries in Indiana and Kentucky. However, the malt is sourced from Coors' very own brewing operation as well as pristine water obtained from the Rocky Mountains. This unabashedly American whiskey has a tantalizing taste that is akin to bourbon, which is burnished and enhanced by notes of honey and caramel and a distinct nuttiness.
With the launch of 'Five Trail Blended American Whiskey,' the Molson Coors Beverage Company is well and truly poised to make inroads into the whiskey category, with its debut offering available for $59.99.
Trailblazing American Whiskeys
This Whiskey is the First Full-Strength Spirit From 'Molson Coors'
Trend Themes
1. Craft American Whiskey - Craft American Whiskey is a trend that is getting popular day by day amongst the consumers, and established brands like Molson Coors Beverage Company can capitalize on this trend by creating unique blends.
2. Spirits Industry Diversification - As the market for spirits is growing, more and more beer and wine manufacturers like Molson Coors Beverage Company are diversifying their product line, involving a range of distilled spirits to increase revenue streams.
3. Regional Influence on Whiskey - Consumers are having an increasing interest in locally crafted spirits, therefore, established whiskey brands can make a disruptive move by creating specialty whiskey, sourced from local ingredients such as Coors' very own brewing operation from the Rocky Mountains.
Industry Implications
1. Spirits Industry - Spirits Industry can create a disruptive move by coming up with innovative and fresh products like Five Trail Blended American Whiskey to cater to the brand-switching consumers.
2. Beverage Industry - The Beverage Industry is expanding, and beverage manufacturers can diversify their product line by including a range of spirits and making disruptive innovations like Molson Coors Beverage Company's Coors Whiskey Co. brand name.
3. Alcohol Manufacturing Industry - Alcohol manufacturers can increase their revenue streams and promote cross-selling by diversifying their product line into related subcategories by creating specialty products like craft whiskey, which is a growing trend amongst consumers.