The NBA works in collaboration with Nike on a new iteration of the Blazer Mid sneaker model designed to celebrate the Trail Blazers. The NBA team and its colors detail the sneakers, adorning the silhouette with hits of black, white, and red throughout.
The shoe and the team started back in the 70s, resulting in a seamless collaboration to mark the milestone. The shoes have a color-blocking aesthetic and start off with a full leather material at the lateral panel in a creamy color. The tongue and the inner panel details are made with a stark black touch for contrast and add to the asymmetric look. The Swoosh is done in black and the inner Swoosh is showcased in a bright red.
Sports Team-Themed Mid-Top Sneakers
Nike & the NBA Design a New Trail Blazers' Blazer Mid Shoes
Trend Themes
1. Sports Team-themed Sneakers - The trend of creating sports team-themed sneakers can expand to other sports leagues and teams, providing a new way for fans to show support and generating more revenue for both the teams and brands.
2. Color-blocking Aesthetic - This trend of using color-blocking as a design feature for sneakers can be applied to other fashion items, such as clothing or accessories, creating a bold and eye-catching statement.
3. Collaboration Between Brands and Sports Leagues - More collaborations between brands and sports leagues can lead to the creation of unique products that appeal to fans and generate excitement around both the brand and the league.
Industry Implications
1. Sporting Goods - Companies in the sporting goods industry can explore opportunities to collaborate with sports leagues and teams to create specialty products that appeal to fans and generate revenue.
2. Fashion and Apparel - The use of color-blocking as a design feature can disrupt the fashion industry, allowing for more customization and creative expression in clothing and accessories.
3. Marketing and Advertising - Marketing and advertising firms can specialize in collaborating between brands and sports leagues, helping to generate buzz and create successful partnerships.