Traditional Chex Mix is celebrating the return of bagel chips with the help of Sir Mix-A-Lot to get consumers excited about the updated snack product. The brand's original snack mix will now be rejoined by crispy bagel chips covered in a distinct seasoning to give the product a savory flavor profile to enjoy. The update is being celebrated with a remix of the classic Sir Mix-A-Lot track Baby Got Back with a new version entitled Bagel Is Back, which is accompanied by a promotion video that mimics the original music video.
Sir Mix-A-Lot himself spoke on the newly updated product and campaign saying, "You can’t name a better duo than Chex Mix and Sir Mix-A-Lot. But something was missing, we needed another hit in the membership, and knew we had to bring back the bagel chip—with a remix."
Revamped Snack Mixes
Traditional Chex Mix is Welcoming Back Bagel Chips
Trend Themes
1. Revamped Snack Mixes - The return of bagel chips to Chex Mix's original recipe presents an opportunity for snack mix brands to innovate by introducing new flavor profiles.
2. Celebrity Collaborations - Collaborating with celebrities like Sir Mix-A-Lot to promote revamped products can create buzz and drive consumer engagement.
3. Nostalgia Marketing - Marketers can leverage consumers' love of nostalgic products and experiences to re-introduce and revive classic brands like Chex Mix and appeal to a wider audience.
Industry Implications
1. Snack Mixes - Snack mix brands can capitalize on the trend toward updated snack recipes and new flavor profiles to attract and retain loyal customers, differentiate themselves from competitors, and increase sales.
2. Celebrity Endorsements - Celebrity endorsement and promotion of food products could transform a brand and increase customer loyalty.
3. Music and Advertising - Music and advertising can be marketed together to create a viral campaign that aims to capture the customer's attention quickly and create brand recognition.