Pop Trading Company unveils the second drop of apparel designed for the Spring/Summer 2021 season. The Amsterdam-based skate brand offers a wide selection of graphic looks alongside technical outerwear shapes as well. All of the items are detailed with branding accents including the Pop logo.
The vibrant palette adorns the seasonal pieces and are accompanied by the 'Pop Shop Amsterdam' graphic as a nod to the Dutch city heritage. The rest of the capsule includes some accessory designs such as caps and hats that are adorned with branding details. Notably, the shorts are constructed from corduroy materials and the rugby shirts have a reversed branding graphic. The capsule is set to officially launch on February 27th.
Graphic Detailed Technical Outerwear
Pop Trading Company Unveils Its Second SS21 Collection
Trend Themes
1. Graphic Apparel - Opportunities for using innovative graphic design in apparel, including collaborations with other brands and artists.
2. Technical Outerwear - Opportunities for creating technical pieces that offer durability, weather resistance, and functionality with style.
3. Heritage-inspired Design - Opportunities for incorporating cultural heritage and history into modern apparel designs, paying homage to local roots and traditions.
Industry Implications
1. Fashion - Fashion brands can utilize disruptive graphic design in their apparel lines, as well as incorporate technical elements and cultural heritage into their designs.
2. Sportswear - Sportswear brands can take inspiration from Pop Trading Company's technical outerwear and incorporate similar elements into their own designs.
3. Art & Design - Artists and designers can collaborate with apparel brands to bring fresh and innovative graphic designs to the fashion industry.