The R Collective and Levi's collaborated on a collection of fully traceable denim that reduces the end-to-end carbon footprint of garments. The nine-piece collection is paired with scannable garment labels and with the Denim Reimagined project, consumers can scan ID labels to connect to different experiences. In all, there are four digital experiences that offer information on everything from sustainable product care to supply chain details and tips for recycling the garments at the end of their useful life. Some of the styles that can be shopped include the Tyne Jeans, the Barmouth Shorts and the Saltburn Skirt.
As well as offering traceability and consumer education, the capsule collection helps to make the most of Levi’s aged inventory, which helps to offer a practical solution to denim waste.
Traceable Denim Collections
The R Collective & Levi's Created Designs with Reduced Footprints
Trend Themes
1. Traceable Denim - This trend presents an opportunity for brands to create fully traceable denim products and reduce the carbon footprint of garments.
2. Scannable Labels - The use of scannable garment labels provides a disruptive innovation opportunity to connect consumers with digital experiences, offering information on sustainability, supply chain, and recycling.
3. Denim Recycling - The focus on recycling at the end of the garment's useful life opens up opportunities for disruptive innovation in sustainable denim recycling methods and technologies.
Industry Implications
1. Fashion - Fashion brands can leverage traceable denim and scannable labels to engage consumers and promote sustainability while reducing their carbon footprint.
2. Retail - Retailers can explore the use of scannable labels to enhance the shopping experience by providing customers with detailed product information, supply chain details, and recycling options.
3. Textile Recycling - The focus on denim recycling presents an opportunity for textile recycling industries to develop innovative methods and technologies for processing and reusing denim materials.