In this Toyota Back to the Future campaign, the Japanese car company compares the film's predictions for the future with today's current realities.
October 21st, 2015 has officially been branded 'Back to the Future Day.' It's the day that Marty McFly, the film's protagonist, arrived in the future in the 1985 cult classic. In honor of the occasion, this Toyota Back to the Future campaign compares the movie's vision of the future with how things actually are today. The campaign includes an ad featuring the film's original stars, Michael J. Fox and Christopher Lloyd, and an interactive site.
One of the futuristic technologies showcased in the Toyota Back to the Future project is the ability to turn waste into hydrogen fuel, a concept that Toyota is harnessing with the Toyota Mirai, an extremely innovative, hydrogen-powered vehicle.
Future-Comparing Car Campaigns
This Toyota Back to the Future Ad Evaluates the Film's Predictions
Trend Themes
1. Comparing Film Predictions - Opportunity for businesses to evaluate film predictions of the future and adapt to current realities.
2. Interactive Advertising Campaigns - Opportunity for businesses to engage consumers through interactive campaign experiences.
3. Hydrogen-powered Vehicles - Opportunity for businesses to explore and invest in hydrogen-powered vehicles as a sustainable and innovative transportation solution.
Industry Implications
1. Film and Entertainment - Opportunity for film and entertainment industry to create campaigns that compare future predictions with current realities.
2. Advertising and Marketing - Opportunity for advertising and marketing industry to develop interactive campaigns that engage consumers.
3. Automotive - Opportunity for automotive industry to invest in and develop hydrogen-powered vehicles for a sustainable future.