Toy Machine has just put out their line of skateboards for spring 2010. Ed Templeton, Leo Romero, Nick Trapasso, Johnny Layton and Billy Marks all had a hand in making the Toy Machine collection one of the best collections of skateboards to date.
Featuring amazingly artistic designs and graphics, this collection will certainly be making its way to the paradise that is pavement popularity very soon.
Implications - In athletics, the culture associated with a given sport is just as important to fans and participators as the actual activity. This culture is associated with a certain way of life which often incorporates art, music and filmmaking. With skateboarding in particular, an athlete's board is a statement about themselves and their relationship to the sport. Consumers which span across fans, participants and professional athletes look to artists and companies to customize their equipment such that it is reflective of their personal style and the culture of the sport.
Visionary Skateboards
Toy Machine Makes Sure All Eyes are on Their Spring Collection
Trend Themes
1. Artistic Skateboard Designs - The trend of skateboard designs becoming more artistic presents an opportunity for artists and companies to customize equipment that reflects personal style and the culture of the sport.
2. Skateboarding Culture - The growing importance of skateboarding culture in the sport presents an opportunity for artists, musicians, and filmmakers to collaborate with athletes and companies in creating unique experiences and products.
3. Personalized Sporting Equipment - The demand for personalized and customized sporting equipment, like skateboards, provides an opportunity for companies to offer tailored options that cater to individuals looking to express their own style and identity.
Industry Implications
1. Skateboard Manufacturing - The skateboard manufacturing industry can explore incorporating more artistic designs into their products, appealing to individuals who value self-expression through their sporting equipment.
2. Art and Design - The art and design industry can collaborate with skateboard companies and athletes to create unique skateboard designs that appeal to the skateboarding culture and lifestyle.
3. Sports Equipment Customization - The sports equipment customization industry can capitalize on the demand for personalized skateboards by offering customization services and options to cater to individual preferences.