Tours to give back give brands and charitable organizations the opportunity to travel across countries and continents while raising awareness and doing good. Trend Hunter Research Writer Alyson Wyers shares her top picks for social good road trips, from innovation incubator buses to travelling ice cream parties and solar powered pop-ups.
The Google Bus Bangladesh digital literacy campaign traversed the nation with a goal of empowering 500,000 college students in a year in the hopes of providing them the tech tools and educational resources needed to become entrepreneurs today. To reduce waste, Patagonia's Worn Wear Truck repaired clothing for free out of their sun-powered camping attachment made out of salvaged redwood. The AMPION Startup Bus offers tours to give back across Africa, encouraging entrepreneurs to create tech-based businesses. Meanwhile the Ice Cream Expedition had more of an environmental focus, as they taught children about conservation and exploration.
Social Good Road Trips
Alyson Wyers Counts Down Her Favorite Examples of Tours to Give Back
Trend Themes
1. Innovation Incubator Buses - Opportunities for brands and charitable organizations to travel and raise awareness while fostering entrepreneurship through tech-based businesses.
2. Travelling Ice Cream Parties - Engaging children in environmental education and conservation while providing a unique and fun experience through ice cream.
3. Solar Powered Pop-ups - Combining sustainability and social good by utilizing solar power for mobile initiatives, such as repairing clothing and providing tech tools and educational resources to college students.
Industry Implications
1. Education - Incorporating technology and entrepreneurship in education programs to empower college students and foster innovation.
2. Fashion - Offering free clothing repair services using solar-powered mobile units, promoting sustainability in the fashion industry.
3. Food and Beverage - Creating unique experiential opportunities through traveling ice cream parties, while educating children about conservation and exploration.