Tourmaline Spring water is a raw product that is not enhanced or filtered in any way. Described as a high quality and ethical product, the beverage features no added chemicals and is left completely untreated.
While raw water has been questioned for its purity, Tourmaline Spring addresses these concerns by explaining that its product is taken from a fresh water source in Maine. The water is "naturally filtered through almost 1000 feet of sand, silt and bedrock from an aquifer deep below the earth’s surface, from a time before pollutants (mother nature’s perfect filtration system)."
Needing no filter or other added treatments, this bottled water is also sold in eco-friendly packaging and addresses consumers' growing desire for fresh water that is not enhanced by those bottling and selling it.
Untreated Spring Waters
Tourmaline Spring Water Comes From a Fresh Water Source in Maine
Trend Themes
1. Raw Water - Tourmaline Spring water is an example of raw water, a trend that appeals to consumers seeking unfiltered, untreated water.
2. Ethical Products - The high quality and ethical nature of Tourmaline Spring water taps into the growing trend of consumers seeking products without added chemicals or treatments.
3. Eco-friendly Packaging - Tourmaline Spring's use of eco-friendly packaging aligns with the trend of consumers demanding sustainable and environmentally friendly options.
Industry Implications
1. Beverage - The beverage industry has an opportunity to tap into the growing consumer demand for raw water products like Tourmaline Spring.
2. Health and Wellness - The health and wellness industry can explore opportunities in producing and marketing ethical products, such as raw water, that cater to consumers' desire for natural and unprocessed options.
3. Sustainable Packaging - The packaging industry can seize opportunities by offering eco-friendly packaging solutions to brands like Tourmaline Spring that prioritize sustainability and environmental responsibility.