If you happen to live in Vancouver, Canada you can take part in a cycling event that, while not matching the Tour De France in physical endurance, will test your gastronomical fortitude. The leisurely 15-kilometre pedal is interrupted by pit stops at Jewish eateries. Leave the steroids at home; don't forget the Alka-Seltzer.
"The tour, which runs Sundays until Aug. 26, has left them just enough room for a lunch of kosher hot dogs and potato salad, and they're already discussing what kind of food should be on the next itinerary. Italian? Indian?
But they're getting ahead of themselves. It's not surprising that in a city known for fitness and foodies, a buffet on wheels would be a hit, but this is the first event in organizer Greg Robinson's three-Sunday sampling of Jewish cuisine, and he considers it an experiment.
He put the Tour de Blintz together as a reflection of his deeply held belief that cycling and eating should always be done in tandem.
The program includes Sabra Kosher Bakery, Shawarma Plus, Solly's Bagelry, Garden City Bakery, Kaplan's Star Deli, Mount Royal Bagel Factory, Nava Creative Kosher Cuisine, Pini's Kosher Pizza, Pretty Hot and Tasty (PHAT), and Omnitsky."
Implications - Foodie culture has blossomed overnight into a pop cultural movement that acknowledges eating as a pleasurable practice instead of a simple method of getting nutrients.
Bike and Eat Marathon
Nosh On Your Bike at the Tour de Blintz
Trend Themes
1. Bike-and-eat Tourism - Tourism companies can create packages and itineraries that mix cycling and local cuisine to attract foodie travelers.
2. Gastronomic Cycling Events - Event organizers can create unique food-themed cycling events that cater to foodies and exercise enthusiasts alike.
3. Foodie Fitness Trend - The growing popularity of foodie culture is leading to the emergence of new trends that promote indulgence and physical activity.
Industry Implications
1. Tourism - Tourism companies can leverage local cuisine and cycling routes to offer unique experiences that cater to foodies and adventure seekers.
2. Event Planning and Management - Event planning companies can create new events centered around food and physical activity to attract a growing base of foodie fitness enthusiasts.
3. Food and Beverage - Food and beverage companies can partner with cycling events and tourism companies to offer unique local cuisine experiences and expand their customer base.