Touch Branding had a challenge when it came to branding themselves as a company. They had to create a memorable campaign that would draw the attention of advertising agencies.
With a simple message, "We'll give our blood for good branding," Touch Branding took the idea to an extreme level. The direct mail component was a piece that was designed to look specifically like a blood bag. With a continuous bloody theme, the team used it for their letterhead, business cards and stickers, which they then hand filled out to add a realistic effect to the product. Then the RH Creative blood bags were delivered to advertising agencies in a cooler.
Touch Branding has taken their branding problem and come up with a bloody good solution to draw business to their company.
Bloody Branding
Touch Brands Themselves With a Unique Message
Trend Themes
1. Extreme Branding - Exploring unconventional and attention-grabbing branding strategies can create disruptive innovation opportunities for businesses to stand out in a crowded market.
2. Unconventional Direct Mail - Using unique and creative direct mail campaigns, such as a blood bag-themed package, presents disruptive innovation opportunities for companies to catch the attention of potential clients.
3. Realistic Product Packaging - Emphasizing realistic design elements in product packaging, like hand-filling blood bag-themed stickers, offers disruptive innovation opportunities for businesses to create memorable experiences for their customers.
Industry Implications
1. Advertising - Exploring extreme branding techniques and unconventional direct mail campaigns can benefit advertising agencies looking to differentiate themselves and attract new clients.
2. Creative Design - Incorporating unique design elements, such as realistic product packaging, provides disruptive innovation opportunities for creative design professionals looking to push boundaries and make a lasting impact.
3. Marketing - Implementing attention-grabbing branding strategies and unconventional direct mail campaigns can create disruptive innovation opportunities for marketers seeking to capture the interest of their target audience and drive business growth.