Cause Boutique is an online boutique that sells reusable jumbo tote bags, each printed with designs inspired by one of three causes: clean water access, anti-human trafficking and youth education. Each bag sold benefits a charity that works toward the respective issue, and the designs are donated by socially conscious artists. The store’s clever tagline, "Carry your GOOD(s) wherever you go," encourages you to do good as well as carry your goods in a tote bag rather than taking the grocery-store plastic.
Cause Boutique is the brainchild of small business-style blog Hidden Darlings advocates for e-boutiques that are often buried by large retailers online. Per the website, "Cause Boutique was established with the vision to unite e-boutiques and online shoppers to do what they love—shop—while making a tangible difference to worthy causes." Environmental conservationists and small business champions are no longer the minority—these causes are seen, written and heard about everywhere from the media to the streets.
Contact Information
Cause Boutique website
Hidden Darlings on Facebook
Hidden Darlings on Twitter
Social Mission Totes
Cause Boutique Promotes a Variety of Worthy Causes
Trend Themes
1. Reusable Tote Bags - Opportunity to innovate on sustainable packaging solutions by creating reusable tote bags with designs inspired by different causes.
2. Socially Conscious Art - Opportunity to collaborate with socially conscious artists to create designs that raise awareness and funds for charitable causes.
3. E-boutiques - Opportunity to support and promote small business e-boutiques that are often overshadowed by larger retailers.
Industry Implications
1. Retail - Retailers can explore partnerships with Cause Boutique and similar initiatives to offer sustainable and cause-driven products to consumers.
2. Art - Artists and designers can contribute their work to cause-driven initiatives like Cause Boutique, combining creativity with social impact.
3. Charity - Charities can leverage the popularity of cause-driven retail platforms like Cause Boutique to raise funds and awareness for their causes.