Just in time for summer weather, Moe’s Southwest Grill is helping fans enjoy the water with the launch of a tortilla chip-shaped pool float. The chain is paying homage to one of its most popular items with the launch of a limited-edition pool floatie in the shape of a tortilla. The newest pool accessory features a chip and queso holder so that users can always indulge in a salty snack while in the water.
Unique pool floats have recently increased in popularity—largely because they're so Instagramable. Fans of the brand looking for eye-catching Instagram opportunities will be drawn to the new Moe's Southwest Grill pool float thanks to its playful, food-inspired design.
The one-of-a-kind tortilla chip-shaped float from Moe’s Southwest Grill will be available for a limited time on the Moe’s merch store for $49.99.
Tortilla Chip-Shaped Pool Floats
Moe’s Southwest Grill Debuted a Queso-Holding Pool Float
Trend Themes
1. Food-inspired Pool Floats - The popularity of unique pool floats has opened up a market for fun food-inspired designs.
2. Instagramable Pool Floats - Pool floats with eye-catching designs are becoming increasingly popular among consumers, particularly those seeking sharable Instagram content.
3. Branded Merchandise Pool Floats - Companies can create branded merchandise such as pool floats to promote their products in a fun and playful way.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore creating merchandise such as pool floats to promote their brands and products.
2. Travel and Tourism - Hotels and resorts can attract guests with unique pool floats, particularly those that are Instagramable and shareable on social media.
3. Marketing and Advertising - Companies can use branded pool floats as promotional items to create buzz and generate interest in their brand or products.