The Toppik Brow Building Fibers Set is able to enhance the appearance of brows – without the overtly obvious aesthetic that is popular on social media but that translates differently in real life settings.
There are three parts to the set, the first being a brush that is dual-sided and "ensures simple and precise application." The second is a brow conditioning wax, which was formulated to set and define the shape of users' brows so that the product can stay in place. The final product in the collection is the pot of brow building fibers, which works to "adhere to brows, fill in patchiness, and give brows long-lasting thickness and color."
The Toppik fibers come in three different shades, including a dark brown, a medium brown, and a light brown.
Brow-Building Fiber Makeup
Topipik Offers a Kit Designed to Enhance Eyebrows in a Natural Way
Trend Themes
1. Natural Brow Enhancement - The trend of enhancing eyebrows in a natural way, without the overly dramatic aesthetic, is creating opportunities for innovative products and techniques.
2. Dual-sided Application Brush - The use of a brush with dual-sided functionality for simple and precise brow application presents a disruptive innovation opportunity in the beauty industry.
3. Brow Building Fibers - The use of brow building fibers that adhere to brows, fill in patchiness, and provide long-lasting thickness and color is a trend driving the development of innovative brow makeup products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has the opportunity to take advantage of the trend towards natural brow enhancement with innovative products and solutions.
2. Cosmetics - The cosmetics industry can explore the disruptive potential of dual-sided application brushes for precise and effortless brow makeup application.
3. Eyebrow Enhancements - The rising popularity of brow building fibers is creating innovation opportunities within the eyebrow enhancements industry for long-lasting, natural-looking results.