The Topman Design SS 2012 collection borrows 70s menswear motifs, with short shorts and paisley patterns. The line is a cross over between hippie attire and sartorial prepster gear. The result is polished and wearable, boasting statement pieces like thigh-bearing mustard suede shorts and a rust tones zipper vest. The color swatch is heavily vintage, leaning on browns, burgundies, yellows and reds. The collections includes button downs, sweaters, tanks, trousers and shoes.
Topman Design is the brother company to Topshop apparel. The street-savvy influence of both companies is evident, with the forward-thinking design and contemporary fabrics used.
The Topman Design SS 2012 collection is ahead of the trends, allowing your summer wardrobe to be ultra stylish and ultra hot.
70s Hemline Menswear
The Topman Design SS 2012 Collection Features Vintage Styles
Trend Themes
1. 70s Menswear - Disruptive innovation opportunity: Create a modern twist on 70s menswear by incorporating sustainable fabrics and eco-friendly manufacturing processes.
2. Vintage Styles - Disruptive innovation opportunity: Develop a customizable vintage clothing platform that allows customers to create their own unique vintage-inspired looks.
3. Street-savvy Fashion - Disruptive innovation opportunity: Integrate smart technology into streetwear apparel to create connected garments that offer functionality and style.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Establish an online marketplace that connects independent fashion designers specializing in vintage-inspired menswear with a global customer base.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop a subscription-based service that offers a curated selection of eco-friendly menswear items delivered to customers on a regular basis.
3. Smart Textiles - Disruptive innovation opportunity: Collaborate with tech companies to create clothing that integrates wearable technology, such as embedded sensors, for fitness tracking and personalized styling recommendations.