Andrew Dobson is a man of many talents, single-handedly running one of the top travel blogs in the city, curating his many social media platforms and attending events from ballets to wine tastings as a reviewer. It's no wonder that Andrew is seen as an innovative "disruptor" in his field.
Andrew's blog dobbernationLOVES, is like no other travel blog you've ever seen. Andrew doesn't just travel to various places, take photos and add a quirky little caption; he inserts himself into the location's culture, finding out what the locals enjoy, from food to entertainment. Through his travels, Andrew attends different events and posts reviews on his blog so his followers can easily find fun things to do on their future vacations.
Andrew describes himself as "living on the Internet." By this, he means that he makes sure his social media platforms are being updated regularly, and that his fans and followers are being contacted to ensure an intimate relationship unlike many writer-reader relations. Early in his blogging career, Andrew realized the importance of a strong online presence. He has since proved that social media can truly catapult you to the top of your field.
Eclectic Experience Blogs
Andrew Dobson Reveals How He Manages One of Canada's Top Travel Blogs
Trend Themes
1. Social Media Influencer Marketing - Disruptive innovation opportunity: Businesses can collaborate with influential travel bloggers like Andrew Dobson to reach a wider audience and promote their destinations or products.
2. Experiential Travel - Disruptive innovation opportunity: Travel companies can focus on offering unique and immersive experiences that allow travelers to fully immerse themselves in a destination's culture, as showcased by dobbernationLOVES.
3. Curated Travel Recommendations - Disruptive innovation opportunity: There is a growing demand for personalized travel recommendations, which presents an opportunity for startups to create platforms that curate and recommend local experiences based on individual preferences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: The travel and tourism industry can benefit from embracing innovative ways of showcasing destinations and experiences through collaboration with influential bloggers.
2. Hospitality - Disruptive innovation opportunity: Hotels and resorts can differentiate themselves by offering unique, authentic, and immersive experiences that cater to the growing demand for experiential travel.
3. Digital Marketing - Disruptive innovation opportunity: Digital marketing agencies can specialize in influencer marketing, helping businesses connect with travel bloggers and leverage their online presence to reach a wider audience.