The Top Fruit Produce 'Edible iPhone' makes fruit look like technology in this clever design. The best part is the promotion markets two products at once -- the upcoming iPhone 5 as well as the produce company. Now that's killing two promos with one stunt.
By laying the fruit out on the table in a specific arrangement, the artist makes the design look like an iPhone from a bird's-eye view. This is a great marketing ploy to use the popularity of the iPhone (and the buzz surrounding the fifth design) and appropriating it to promote a lesser-known company's commodities. The Top Fruit Produce 'Edible iPhone' promotional stunt is a fruity masterpiece.
Implications - In contemporary society, the busyness of everyday life makes it difficult for companies to gain attention. Using a recognizable product and appropriating this to promote another commodity is a great way to attract recognition from consumers.
Stunningly Scrumptious Smartphones
The Top Fruit Produce 'Edible iPhone' is a Tasty Cellular Treat
Trend Themes
1. Edible Promotions - Utilizing popular products to promote lesser-known commodities can attract consumer attention.
2. Visual Marketing - Creative visual arrangements can be used as effective marketing ploys.
3. Cross-promotion - Combining multiple promotional opportunities into one stunt can maximize marketing impact.
Industry Implications
1. Produce - The produce industry can explore innovative ways to market their products utilizing popular trends and products.
2. Technology - The technology industry can leverage creative visual marketing tactics to capture consumer attention.
3. Advertising & Marketing - The advertising and marketing industry can benefit from the concept of cross-promotion to amplify promotional efforts for multiple products.