Tooth and Nail Cosmetics, a handmade, vegan, and cruelty-free makeup brand, recently launched a collection of highlighters which were inspired by Sailor Moon, the protagonist of the iconic manga series that was popularized in the 1990s.
The compacts that host the highlighters are branded accordingly, with the cat, Luna, featured on one of them. The other cats that are featured in the series are included on some of the others, in varying hues to mark the different shades. On another compacts, Sailor Moon herself is included, while another features a star that's complemented with bold faux rhinestones.
A total of five highlighters make up Tooth and Nail Cosmetics' collection, which are all highly pigmented to offer a great product payoff.
Manga Princess-Inspired Highlighters
Tooth and Nail Cosmetics Launched Sailor Moon Highlighters
Trend Themes
1. Anime-inspired Cosmetics - The growing popularity of manga and anime is leading to a surge in demand for cosmetics inspired by iconic characters, creating opportunities for brands to tap into this niche market.
2. Character-themed Makeup Collections - The rising trend of character-themed makeup collections, like Sailor Moon highlighters, allows brands to cater to dedicated fan bases and leverage the popularity of beloved characters to boost sales.
3. Handmade and Vegan Cosmetics - The increasing demand for ethical and sustainable cosmetic products, such as handmade and vegan options, presents an opportunity for brands to attract conscious consumers and differentiate themselves in the market.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the anime and manga trend by creating a range of character-inspired makeup products that appeal to fans and collectors alike.
2. Fashion and Merchandise - Collaborations between cosmetics brands and fashion/merchandise retailers can create synergy by offering coordinated products that appeal to both beauty enthusiasts and dedicated fans of manga and anime franchises.
3. E-commerce - E-commerce platforms can leverage the popularity of manga and anime by curating and promoting niche cosmetic products, allowing customers easy access to character-themed options, irrespective of their geographic location.