TooD is a new makeup brand that's aiming to help consumers embrace themselves. Self love and acceptance are hard values to find in the makeup industry, which is so fixated on exploiting women for their insecurities. After learning to love her unibrow, founder Shari Siadat,set out to create a makeup line that inspired and empowered the diversity and spectrum of womanhood.
In an interview with HypeBae, the founder shared, "Practicing radical acceptance can be very difficult, especially when you don’t see your appearance or narrative in the media. I was constantly in a battle with myself, feeling like I needed to change every natural aspect of my appearance including the hair between my eyes, body hair, my figure and so on".
Empowering Makeup Lines
TooD Beauty is a New Makeup Brand That Embraces Diversity
Trend Themes
1. Inclusive Beauty - Creating makeup lines that cater to all types of women regardless of race or physique or affliction
2. Body Positivity - Developing products that embrace natural body features such as wrinkles, textured hair, and cellulite
3. Radical Acceptance - Marketing makeup products that instill body positivity and encouraging consumers to embrace features deemed flaws
Industry Implications
1. Cosmetics Industry - Developing inclusive makeup lines that embrace all body types
2. Fashion Industry - Developing fashion projects/lines that embrace women with such afflictions such as alopecia and cancer and providing them with safe spaces to express themselves
3. Social Media Platforms - Creating platforms that encourage body positivity and self-love regardless of body type