Minions: Rise of the Guru, the next instalment of the popular Despicable Me franchise, is hitting theatres in 2021 and K-beauty brand is tapping into the popularity of the yellow cartoon characters with the Tonymoly x Minions collection. The themed skincare collection includes a wide range of products—everything from lip balms and glosses to body masks, scrubs, aromatherapy sticks and hand creams. Thanks to the Minions' love of bananas, most of the items are banana-scented.
The summery skincare collection boasts bright primary color packaging with playful shapes, as seen in the fruit-shaped Strawberry Banana Hand Milk and the Eucalyptus Calming Night Mask with a one-eyed character peeking over the top of the lid.
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
Trend Themes
1. Cartoon Skincare - Opportunity for skincare brands to collaborate with popular cartoon franchises and create playful, themed collections targeting younger consumers.
2. Banana-scented Products - Innovative use of banana fragrance in skincare products, appealing to consumers looking for unique and fun scents.
3. Fruit-shaped Packaging - Emerging trend of using playful and colorful fruit-shaped packaging in skincare products to create a visually appealing and fun experience for consumers.
Industry Implications
1. Beauty - Beauty brands can explore collaborations with popular cartoon franchises to create themed collections and attract a new customer base.
2. Fragrance - Fragrance companies can experiment with unique scents like banana to cater to consumers seeking novelty and distinctive olfactory experiences.
3. Packaging - Packaging companies can capitalize on the trend of fruit-shaped packaging in the skincare industry, offering creative and eye-catching designs for brands.