Typical products from NBA stars are often comprised of a ton of shoes; however, the Tony Parker Racing Touch Watch shows that some basketball players like to dabble in more upscale fashion.
Seeing the Tony Parker Racing Touch Watch is a bit of a surprise considering the type of endorsements the majority of basketball stars usually get. The accessory is an exquisite piece from Tissot, which is a reputable Swiss brand that Parker also happens to be a global ambassador for. The watch has 11 touch-activated functions making it a convenient multifunctional device. The chronograph function operates as a personal trainer to the wearer due to its ability to record and save up to 99 lap times to track progress. The Racing Touch also has dual time-zone capability, a compass and a tide-calculator "to cater for optimized hours spent at sea or on the beach," according to Tissot.
Sporty Upscale Chronographs
The Tony Parker Racing Touch Watch is Stylishly Suave
Trend Themes
1. Luxury Athletic Accessories - There is a disruption opportunity for sportswear brands to expand into luxury accessories market to meet the demand of affluent athletes who seek products with both style and convenience.
2. Smartwatch Multifunctional Capabilities - There is a disruption opportunity for smartwatch companies to develop more multifunctional products like the Tony Parker Racing Touch Watch that can assist wearers in recording progress and activities beyond traditional time-keeping.
3. Celebrity-fashion Brand Collaborations - There is a disruption opportunity for fashion brands to work with celebrity athletes to create unique and stylish product lines like the Tissot and Tony Parker collaboration that can appeal to a wider audience beyond sports fans.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can expand into the athletic accessories market to meet the demand of affluent athletes who seek products with both style and convenience, as seen with the Tissot and Tony Parker collaboration.
2. Smartwatch Technology - There is a disruption opportunity for the smartwatch industry to develop more advanced multifunctional devices like the Tony Parker Racing Touch Watch that can assist wearers beyond traditional time-keeping and offer personalized training functionality.
3. Celebrity Endorsements - There is a disruption opportunity for fashion brands to work with celebrity athletes to create unique and stylish product lines that can appeal to a wider audience beyond sports fans.