Bambi Northwood-Blyth -- an Australian top model and now guest blogger for Tony Bianco -- stars in the new Tony Bianco S/S 2011 campaign. Tony Bianco was excited to usher in a new era for the company with Blyth as a new contributor. According to director Anthony Bianco, "Her personal style and look is bang on with who the Tony Bianco customer is [... ] and Bambi’s blogging has been huge for us, and given she’s the right fit we just couldn’t resist continuing her role with the brand."
This season's focus is on color blocked pieces coupled with serious power wedges in bright summer colors. The new Tony Bianco S/S 2011 campaign and the sweaty sticky model does an excellent job of representing the summer heat.
Sweaty Street Shoots
Bambi Blyth Poses Post-Workout for the Tony Biano S/S 2011 Campaign
Trend Themes
1. Post-workout Fashion - Opportunity for fashion companies to create clothing items suitable for post-workout occasions.
2. Celebrity Guest Blogging - Opportunity for brands to collaborate with celebrities for guest blogging and social media marketing.
3. Color-blocked Fashion - Opportunity for fashion companies to incorporate color-blocked pieces into their collections.
Industry Implications
1. Fashion - Fashion brands can incorporate post-workout clothing items and color blocking into their collections.
2. Marketing - Brands can collaborate with celebrities for guest blogging and social media marketing campaigns.
3. Fitness - Fitness companies can collaborate with fashion brands to create post-workout clothing items suitable for their customers.