This Tonda 1950 watch series is a veritable explosion of design talent, featuring a collaboration between luxury timepiece designer Parmigiani Fleurier, Parisian boutique colette and renowned graffiti artist Andre Saraiva.
The watches take Parmigiani's iconic Tonda 1950 design and give it a modern update. Each one of the elegant timepieces features a theme of 'Love,' 'New York' or 'Paris.' The words are printed onto the watch's face in red and blue graffiti-like lettering. The Love watch has a bold, black crocodile skin strap, the New York edition has a vivacious red leather band and the Paris timepiece's band is done in cool blue with a snakeskin pattern.
These Tonda 1950 watches have a design that remains feminine and playful, while also introducing a bold element of edginess thanks to Andre Saraiva's graffiti designs.
Elegantly Graffitied Watches
Andre Saraiva Collaborates on the Colette x Parmigiani Tonda 1950
Trend Themes
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Graffiti-inspired Watch Design — Explore the trend of incorporating graffiti-like designs into luxury timepieces, adding a bold and edgy element to traditional watch designs.
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Collaborative Luxury Accessories — Discover the trend of collaborations between luxury brands, artists, and boutiques to create unique and limited-edition accessories that appeal to fashion-forward consumers.
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City-themed Timepieces — Uncover the trend of designing watches with city themes, allowing wearers to express their love for different cities through their timepiece choices.
Industry Implications
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Luxury Timepiece Design — The luxury timepiece industry can tap into the graffiti-inspired watch design trend to attract a younger and more fashion-conscious audience.
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Fashion and Accessories — The fashion and accessories industry can benefit from collaborative efforts between luxury brands, artists, and boutiques by offering exclusive and unique products that cater to niche markets.
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Tourism and Souvenir Industry — The tourism and souvenir industry can capitalize on city-themed timepieces to provide visitors with stylish and memorable mementos of their favorite cities.