As well as looking for deodorants with clean, safe and effective formulas, consumers are investing in products that are sustainably packaged like the new Tom's of Maine aluminum-free deodorants. The Natural Strength Deodorant is exclusively available in paper packaging and it boasts a formula that's naturally derived and effective for providing 48-hour odor protection.
The free-from deodorants help to acknowledge the need for cleaner personal care options with less waste, especially as it's estimated that antiperspirants and deodorants in over 28,000 tons of plastic packaging are sold in the US annually. By implementing paper-based packaging, the brand sees that it will help to reduce this amount by more than 60 tons this year alone.
The Natural Strength Deodorant line includes free-from formulas in varieties like Cedar Peak and Fresh Powder.
Paper-Based Deodorant Packaging
These Tom's of Maine Aluminum-Free Deodorants are Plastic-Free
Trend Themes
1. Paper-based Packaging - Clean and sustainable packaging is becoming increasingly important for consumers, presenting an opportunity for companies to innovate with eco-friendly materials like paper.
2. Free-from Formulas - Demand for safe and effective personal care products free from harmful chemicals presents an opportunity for companies to create natural and non-toxic alternatives.
3. Reducing Plastic Waste - As consumers become more concerned with the environment, innovative businesses can take advantage of the opportunity to develop solutions that address the issue of plastic waste.
Industry Implications
1. Personal Care - The personal care industry can innovate by investing in eco-friendly packaging and natural, chemical-free formulas in response to consumer demand for sustainable and safer products.
2. Packaging - The packaging industry could see growth by shifting towards more sustainable and eco-friendly materials like paper to address consumer demand for eco-friendly alternatives.
3. Waste Management - With the increasing concerns around plastic waste, the waste management industry can innovate by developing new technologies and systems to manage and reduce plastic waste.