As helpful as sports drinks can be when it comes to replenishing depleted energy after exhausting exertion, the Tomato Vending Machine shows that there are alternate, natural ways a person could increase their energy. This particular dispenser replaced a vending machine filled with Sports drinks and energy bars in a runner’s sports facility in the Chiyoda Ward of Tokyo.
Created by Japanese company Kagome, the Tomato Vending Machine satisfying proper nutrition while curtailing fatigue. Available in two sizes, a 280-gram bag for 400 yen (about $3.80) and a 180-gram bag for 300 yen (about $2.80), the tomatoes will help people realize that there are other less synthetic ways of improving their performance in their sport of choice. It will be available during the 2014 Tokyo Marathon.
Sports Drink-Replacing Fruit Dispensers
The Kagome Tomato Vending Machine Promotes Natural Energy
Trend Themes
1. Alternative Energy Boosters - The Tomato Vending Machine shows that natural alternatives can be used to increase energy levels, disrupting the sports drink industry.
2. Healthier Sports Nutrition - The availability of tomatoes in a vending machine promotes proper nutrition and offers a healthier alternative to energy bars, presenting a disruptive opportunity in the nutrition industry.
3. Personalized Performance Enhancers - The Tomato Vending Machine offers different sizes of tomato bags, catering to individual needs and highlighting the potential for personalized nutrition solutions, disrupting the traditional 'one-size-fits-all' approach in the sports industry.
Industry Implications
1. Food and Beverage - The Tomato Vending Machine introduces a unique vending concept for natural energy-boosting products, potentially disrupting the traditional sports drink market.
2. Fitness and Wellness - By emphasizing the importance of nutrition in optimizing athletic performance, the Tomato Vending Machine presents an opportunity to disrupt the sports facility industry by integrating healthier food options.
3. Technology and Innovation - The introduction of the Tomato Vending Machine in a sports facility showcases the potential for innovative vending solutions that prioritize natural, nutritional products over synthetic ones, disrupting the vending machine industry.