Looking rather cross, model Jon Kortajarena is pictured in a series of suits and a bit of casual wear for the Tom Ford Spring 2010 lookbook. Plaid bow ties and paisley dinner jackets abound, as do eye-obscuring shades.
Kortajarena, a Ford favorite, appears with immaculately groomed hair and facial stubble in this shoot. The Tom Ford Spring 2010 collection is full of vibrant colours and swirling, busy patterns--things you don’t often see in menswear. We wonder if one of the dapper Hollywood stars Ford dresses will dare wear some of the showier pieces from this collection-we sure hope so.
Fierce Formal Lookbooks
Tom Ford Spring 2010 Menswear Looks are Nothing to Frown About
Trend Themes
1. Vibrant Menswear Patterns - Opportunity to disrupt the menswear industry by introducing bold and busy patterns into traditional suits and jackets.
2. Plaid Bow Ties - Potential for disruptive innovation in the accessories industry by introducing plaid bow ties as a trendy and fashionable choice.
3. Eye-obscuring Shades - Disruptive potential in the eyewear industry by creating fashionable and unique sunglasses that completely obscure the eyes.
Industry Implications
1. Menswear - Opportunity for manufacturers and designers to capitalize on the trend of incorporating vibrant colors and busy patterns in men's clothing.
2. Accessories - Chance for companies to introduce plaid bow ties as a trendy and stylish accessory, targeting fashion-forward consumers.
3. Eyewear - Potential for innovation in the eyewear industry by developing fashionable sunglasses that offer a unique eye-obscuring design.