We've previously seen the first Tom Ford Eyewear ad from the Fall/Winter 2009-2010 campaign featuring a naked Anna Jagodzinska. Now we bring you the complete ads with top Spanish model Jon Kortajarena joining her.
While Anna wore nothing but her Tom Ford glasses, Jon was more humble as he accessorized with a Tom Ford watch.
The new Fall/Winter campaign was shot by designer Tom Ford himself.
Implications - With so many advertisements being introduced every day, it's becoming harder to gain the attention of consumers. Only the most shocking images will garner the interest needed to sell a product. Companies could develop their campaigns using more elements guaranteeing a surprise response from viewers in order to better market products.
Nudevertising Glasses
Tom Ford Gets Racy in Fall/Winter Eyewear Ads
Trend Themes
1. Shocking Advertising - Companies could develop their campaigns using more elements guaranteeing a surprise response from viewers in order to better market products.
2. Nudity in Advertising - Utilizing nudity in advertising could capture attention and create a buzz around a product or brand.
3. Self-shot Campaigns - Creating campaigns shot by the designer or other figures of the brand themselves could add a personal touch and authenticity to the marketing message.
Industry Implications
1. Fashion - The fashion industry can explore shocking advertising and nudity to create memorable and attention-grabbing campaigns.
2. Eyewear - Eyewear brands could consider incorporating unexpected elements, such as nudity, into their advertising to differentiate themselves and attract consumer attention.
3. Luxury Goods - Luxury brands can experiment with self-shot campaigns to showcase their craftsmanship and high-quality products in a more personal and authentic way.