In a bizarre but socially positive partnership, international delivery and logistics company DHL teamed up with Japanese fashion label TOKYO GIRLS COLLECTION to highlight the importance of sustainable fashion.
More specifically, DHL sponsored Mynavi TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER, an eccentric Japanese fashion event that was live-streamed on Youtube and LIVE LIVE. In addition, at the event, the brand launched the DHL STAGE, which was used to promote DHL's philosophy of 'Positive Fashion.'
The DHL STAGE showcased a wide range of "sustainable, genderless, and borderless" looks with brands and models that embodied DHL's vision of fashion's future. Moreover, DHL partnered with global fashion e-commerce site FASBEE to enable customers worldwide to directly purchase products that were featured on the DHL stage.
Positive Fashion-Focused Events
DHL Partnered with TOKYO GIRLS COLLECTION on Live-Stream Event
Trend Themes
1. Sustainable Fashion - Opportunities for logistics companies to partner with fashion brands and promote sustainable fashion through events and campaigns.
2. Live Streaming Events - Opportunities for brands to live-stream their events to a wider and global audience, making them accessible to customers worldwide.
3. Direct-to-consumer Sales - Opportunities for e-commerce companies to partner with fashion brands and logistics companies to enable customers worldwide to directly purchase products featured in live-streamed events.
Industry Implications
1. Logistics - Logistics companies can partner with fashion brands and promote sustainable fashion through events and campaigns.
2. Fashion - Fashion brands can live-stream their events to a wider and global audience, making them accessible to customers worldwide.
3. E-commerce - E-commerce companies can partner with fashion brands and logistics companies to enable customers worldwide to directly purchase products featured in live-streamed events.