In order to show off its commitment to the environment, Nouvelle Soft devised a unique toilet paper advertisement in the form of a 'Bird Seed Billboard.' Quite simply, in the place of a billboard, Nouvelle Soft set up a giant bird feeder filled with bird seeds and over time, birds perched on it, ate up the seeds and revealed a hidden message.
The stunt involved two billboards, one that said "nature will thank you" and over time, a second ad that fed and fed a bunch of British birds until it revealed text that read "cheers." Nouvelle Soft's toilet paper is made from recycled paper and this was quite a cute way to make nature seem like it's really saying thanks.