In celebration of Women’s History Month, Instagram for Business recently launched a new video series dubbed TogetHER that shares three female entrepreneurs' stories, including the successes and struggles they encountered on their journeys. To complete this feat, Instagram joined forces with Asar.br.com, an "international collective of creative intelligence," to create, develop, and produce the series.
Now, more than ever, women are finding strength when they lean into the power of community. In celebration of that notion, the empowering TogetHER video series shines a light on the importance of harnessing community power — both in real life and on Instagram — to adapt and innovate your business while overcoming gender disparities and a global pandemic.
The TheTogetHER video series will appear on @instagramforbusiness and the Instagram for Business blog, showcasing how these female entrepreneurs used the social media platform to adapt.
Female-Supporting Social Campaigns
the TogetHER Video Series Marks Women's History Month
Trend Themes
1. Female Entrepreneur Empowerment - TogetHER video series demonstrates the impact of powerful community on female entrepreneurship, creating opportunities to empower women in entrepreneurship.
2. Social Media for Business Adaptation - TogetHER video series highlights the ways female entrepreneurs use Instagram as a tool for adapting to unprecedented times, creating disruptive innovations through social media.
3. Importance of Women's History Month - TogetHER video series emphasizes the relevance of Women's History Month and inspires disruptive innovations in bringing awareness to the contributions of women in business.
Industry Implications
1. Social Media Marketing - TogetHER video series highlights the importance of Instagram, presenting opportunities for social media marketing strategies that cater to female entrepreneurs.
2. Entrepreneurship - TogetHER video series brings light to the importance of community in entrepreneurship, encouraging disruptive innovations in collaboration and resource sharing among women business owners.
3. Women's Empowerment - TogetHER video series presents an opportunity for advocacy and community development organizations to support and empower women entrepreneurs.