Youth to the People is donating 100% of its profits to its To the Planet Fund on April 22. The vegan skincare brand is rooted in community and activism and aims to donate $1 million to nonprofit organizations in the climate space by 2024.
In addition, during the month of April, the fund will issue a first round of grants for nonprofit organizations while spotlighting earth celebrations with a one-off donation. In total, both donations will equate to a minimum of $75,000. Youth to the People's To the Planet Fund is part of a larger philanthropic endeavor dubbed the Good to the People Funds -- a charitable fund spanning causes related to human rights, climate, and gender and racial equity.
Beauty-Branded Earth Initiatives
The To the Planet Fund Aims to Raise $1 Million by 2024
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