Mtn Dew has officially launched a marketing campaign to denote the return of its recently released Flamin' Hot flavor called 'To Hell with Mtn Dew Flamin' Hot.' The new promotional push will feature a unique experiential activation that intends to position the beverage as the official drink of Hell, Michigan.
According to a recent press release, the new event will take place on April 30 and will feature a four-course menu made-up of Flamin' Hot snacks. In addition, the menu will be curated by famed rapper and part-time chef Action Bronson, as well as feature music by DJ Pauly D, former star of MTV's 'Jersey Shore.'
No doubt, the 'To Hell with Mtn Dew Flamin' Hot' live event arrives as a prime example of creative experiential marketing -- a tactic that should increase in prevalence now that the United States has (for the most part) returned to pre-pandemic status.
Beverage-Branded Music Events
Mtn Dew Debuts 'To Hell with Mtn Dew Flamin' Hot' Campaign
Trend Themes
1. Experiential Beverage Marketing - Offer unique experiences during marketing campaigns that go beyond traditional advertising methods.
2. F&B Industry Partnerships - Partnering with popular F&B influencers and chefs can help create hype and engagement for new product launches.
3. Branded Music Events - Hosting branded music events can help create buzz and awareness for products in a fun and engaging way.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can look to use experiential marketing and F&B collaborations to create unique experiences for consumers.
2. Music Industry - Music industry professionals can collaborate with beverage brands to create branded events that offer both entertainment and promotional value.
3. Event Industry - Event planners and professionals can incorporate experiential marketing elements, like branded music events, into their strategies to create more engaging experiences for attendees.