T-Mobile recently finished its merger with Sprint, and following this, the company announced that T-Mobile family plans will now be able to receive a free year of Quibi, or a free year of Netflix. Quibi will launch on April 6th, and the platform will be focused on providing short-form video content that is accessible exclusively through mobile phones. Overall, the free offering may entice more consumers to sign up for T-Mobile family Plans.
Typically the Quibi service costs either $4.99 a month for a plan with ads and $7.99 per month for access to the platform free of advertising. The platform also has a unique technology named Turnstyle, that allows users to switch to portrait or landscape viewing, which the company filed a patent for.
Content-Integrated Family Phone Plans
T-Mobile Family Plans Will Come with Free Quibi for a Year
Trend Themes
1. Short-form Video Content - Opportunity for businesses to develop and provide short-form video content for mobile phone users.
2. Content-integrated Service - Disruptive innovation opportunity in creating service bundles that integrate popular content platforms like Quibi or Netflix.
3. Mobile Phone Viewing Experience - Potential for businesses to enhance the mobile viewing experience by developing technologies that allow seamless switching between portrait and landscape modes.
Industry Implications
1. Telecommunications - Opportunity for telecommunications companies to attract more customers by offering content-integrated family plans.
2. Streaming Services - Disruptive innovation opportunity for streaming services to partner with telecommunications providers and offer free subscriptions as part of their plans.
3. Video Technology - Opportunity for video technology companies to develop and patent unique viewing technologies, like Quibi's Turnstyle, that enhance the mobile viewing experience.