TM Sporting Goods, a London-based streetwear brand, released a lookbook to promote its 2017 Spring/Summer collection. The campaign was reportedly fronted by grime collection 67, and D Double E, a 37-year-old rapper who also calls the UK home.
All of the shots feature Damo of PATTA fame, who poses in graphic tees, button-up shirts, oversized vests that are covered in large pockets, and branded baseball caps. The tees feature words and slogans like "HACKNEY," and "NEVER RAT ON YOUR FRIENDS," along with images that correspond with them.
In order to bring more attention to the original graphics, TM Sporting Goods makes use of neutral materials, which allow the dark red and black graphics to be at the center of attention.
Music-Inspired UK Streetwear
TM Sporting Goods' Lookbook Features Simple Graphic Tees and More
Trend Themes
1. Music-inspired Streetwear - The fusion of fashion and music can create a unique, expressive trend for streetwear brands.
2. Graphic Tee Revival - Designs from past eras have the potential to be repurposed in new, creative ways that appeal to modern audiences.
3. Collaboration in Streetwear - Partnering with artists and musicians can enable streetwear brands to reach untapped audiences and gain inspiration for new designs.
Industry Implications
1. Fashion - Streetwear brands can look to incorporate influential music artists and revive classic designs to keep up with trends in fashion.
2. Entertainment - Collaborations between streetwear brands and music artists can offer a new way for consumers to show support for their favorite celebrities and musicians beyond just their music.
3. Marketing - Partnering with influencers and musicians can be an effective way for streetwear brands to reach new audiences and stay relevant in a competitive market.