I’m not exactly sure that it’s a good idea in these credit crunch times to promote your product by saying that it’s so good, it's worth a second job to save up cash and buy it.
I mean, the mere notion that the Titus bicycle might require people to take a second job to buy it is rather off-putting in terms of attracting new customers.
However, if you put that logic aside, the campaign is quite creative with people taking second jobs as naked models, phone-sex workers and selling Girl Scout cookies door to door in the ad. Why? Because "it’s worth a second job."
The ad campaign is created by TDA Advertising & Design, Boulder, Colorado.
Advertising That Ignores the Economy
Is the Titus Bicycle Really Worth a Second Job?
Trend Themes
1. Creative Advertising - Taking a unique and creative approach to advertising can capture attention and increase brand awareness.
2. Controversial Advertising - Creating a controversial advertisement can generate buzz for the brand, but may also risk turning off potential customers.
3. Promoting Luxury Items - Promoting luxury items during a recession may seem counterintuitive, but can position the brand as exclusive and desirable.
Industry Implications
1. Advertising - Agencies can embrace creative and controversial advertising to stand out in a crowded market and differentiate themselves from competitors.
2. Luxury Goods - Luxury goods companies can take advantage of the exclusivity and desirability of their products during tough economic times to attract high-end customers and increase sales.
3. Recreation - Companies in the recreation industry can target affluent customers who may be willing to spend more money on high-end products and experiences to escape the stresses of the current economy.