Ethical and sustainable brand Burt's Bees is boasting a quirky, on-the-go item that is bound to uplift consumers in their every day—the Squeezy Tinted Balms. Available in four shades, 'Mandarin Granita,' 'Watermelon Rush,' 'Sweet Peach,' and 'Berry Sorbet,' the formulas are fully natural and nourishing, giving the lips "a healthy-looking shine." The tinted balms are powered with responsibly sourced Beeswax and hydrating Cocoa Butter.
Each one of the products boasts a hint of color and a playful flavor—the sweet-tartness of fresh berries, the juiciness of a just-sliced watermelon, the taste of a perfectly ripe summer peach, and the citruses of a juicy mandarin. Thanks to their gentle subtleness, the Squeezy Tinted Balms are also ideal for those who want to embrace the natural look, with a bit of a dazzle.
Moisturizing Flavorful Tinted Balms
Burt's Bees Squeezy Range Combines Color, Moisture, and Flavor
Trend Themes
1. Natural Tinted Lip Balms - Brands can disrupt the traditional makeup industry with more natural and nourishing tinted lip balms.
2. Flavorful Beauty Products - Innovating with playful and unique flavors can disrupt the beauty industry and entice consumers to try new products.
3. On-the-go Beauty Essentials - Creating travel-friendly beauty products can disrupt the market and appeal to busy consumers who are always on the go.
Industry Implications
1. Beauty and Personal Care - Innovating in the beauty industry with more natural, flavorful and on-the-go products can lead to growth opportunities.
2. Sustainable Cosmetics - Ethical and sustainable beauty brands can attract conscious consumers and capture a share of the growing market for eco-friendly products.
3. Food and Beverage - Collaborating with food and beverage companies to create unique and delicious flavors for beauty products can unlock potential growth opportunities.