'Matchr' is a Tinder-based card game that pokes fun at online dating. The game was invented by Mars Incrucio after he and his friends began trading screenshots of their humorous Tinder encounters. This led Incrucio to create a casual card game out of the ridiculous profiles he encountered.
Matchr is similar to Pokémon in that players are encouraged to collect the profiles of lonely singles. Singles can then be paired up based on humorous hastags such as #homebody or #barfly. While the play style is similar to gin rummy, the Tinder-based card game incorporates a bit of humor that will certainly resonate with those who are familiar with the app.
The game demonstrates how online dating apps have moved beyond the world of romance and permeated pop culture.
Dating App Card Games
This Tinder-Based Card Game Pokes Fun at Online Dating
Trend Themes
1. Online Dating Gamification - Creating card games based on online dating profiles and incorporating humor adds a gamified element to the online dating experience.
2. Pop Culture Integration - The popularity of online dating apps and their influence on pop culture creates opportunities for further integration and partnerships.
3. User-generated Content Engagement - Creating platforms that allow users to share and engage with humorous online dating content can lead to increased user participation and community building.
Industry Implications
1. Gaming - Developing card games and gamified experiences based on popular online platforms like Tinder creates opportunities for innovation in the gaming industry.
2. Online Dating - The success of Matchr highlights the potential for new and engaging features in the online dating industry, such as incorporating humor and hashtags.
3. Entertainment - The incorporation of online dating app culture into entertainment mediums like card games opens up new avenues for creating engaging and relatable content for consumers.