Having the same taste in music as a potential love interest is often referred to as being quite important for daters, which is something the Tinder Music Mode aims to take into account. The mode works in partnership with Spotify and allows users to choose their Anthem song that can be added to their profile for potential matches to have a look at before matching. Users would be able to listen to the song to get the full effect and helps to further immerse swipers in the experience.
VP of Product Innovation at Tinder Kyle Miller commented on the new Tinder Music Mode saying, "Now with Music Mode, our members can experience that feeling when you’re at a party and you find out someone else loves the same songs you do. It’s amazing how adding music as another element of discovery elevates the whole experience on Tinder. Songs are deeply personal, and Music Mode is a place to spark something new through music."
Music-Driven Dating App Features
Tinder Music Mode Lets Matches Compare Their Taste in Tunes
Trend Themes
1. Music-driven Dating - Dating apps incorporating music features into their platforms is a disruptive innovation opportunity for the music and dating industries to better engage with audiences and offer a more personalized experience.
2. Music Discovery - Integrating music discovery tools into dating apps creates an innovative way for users to find new music and connect with others who share their musical taste, offering opportunities for collaboration between the music and tech industries.
3. Music-based Personalization - Using music as a means of personalization provides a unique and engaging way for dating app users to showcase their personality and preferences, creating potential opportunities for music streaming services and dating apps to improve user engagement.
Industry Implications
1. Music Industry - The music industry can collaborate with dating apps by providing song recommendations and offering music discovery tools, providing a new revenue stream and boosting engagement levels with streaming services.
2. Dating Industry - Adding music-driven features into dating apps creates opportunities for increased user engagement and diversification of their offerings, potentially attracting new users and increasing revenue streams.
3. Tech Industry - The tech industry can explore ways to integrate music-based algorithms into dating apps, enhancing the matching process and user experience, offering opportunities for innovation and collaboration between industries.