Time spent with loved ones is one of the most enjoyable parts of the holiday season and Chick-fil-A hopes to inspire people to create lasting memories with Together Time and its Time Shop. The virtual Time Shop is a place for people to create Time Cards for their friends and family, for free, that can be redeemed for a few hours of baking in the kitchen or an afternoon of ice skating.
As well as introducing an online Time Shop, Chick-fil-A also created a pop-up in New York City that's also devoted to bringing people together over the holidays. In the shop, there are different sections to explore for Story Time, Play Time, Snack Time and Giving Time, where Time Cards can be created in person.
Virtual Holiday Shops
Chick-fil-A's Online & Pop-Up Time Shop Helps People Share the Gift of Time
Trend Themes
1. Virtual Gift Experiences - Companies can create virtual experience platforms for consumers wishing to share memorable moments with loved ones this holiday season.
2. Pop-up Shops - Brands can capitalize on creating unique, interactive physical storefront experiences to complement their online offerings in high-traffic areas during the holiday season.
3. Personalized Gifting - Customizable gifting options can provide a more unique and personal touch for consumers to share with their friends and family this holiday season.
Industry Implications
1. Retail - Retailers and brands can leverage online and offline channels to provide customers with personalized and memorable holiday shopping experiences.
2. Hospitality - Hospitality companies can innovate and differentiate themselves through unique experiential gifting ideas that promote togetherness and connection during the holiday season.
3. Technology - Technology companies can provide platforms to enable virtual experiences that allow people to connect and share memories, regardless of physical location, this holiday season.