Pretty in pink, the 'Time in Downton Abbey' editorial for Marie Claire China centers around a very feminine tea time session. From big floral hats to frothy lace frocks and powdered faces, the ladies don't look like they are from Downton Abbey so much as they belong in the entourage of Marie Antoinette.
The Time in Downton Abbey editorial was fantastically shot by New York-based photographer Amber Gray. Styled by Guillaume Boulez, models Kristi and Anna are clad in spring pastels from such labels as Stella McCartney, Prada, Lanvin and Fendi. Stunningly regal, their looks were perfected by bright eyeshadow and red lips matched with soft waves courtesy of makeup artist David Tibolla and hairstylist Yoichi Tomizawa.
Tea Time Editorials
The Marie Claire China 'Time in Downton Abbey' Photoshoot is Pink and Dainty
Trend Themes
1. Feminine Fashion - Disruptive innovation opportunities exist in creating fashion lines that embrace femininity and incorporate pastels, lace, and floral patterns.
2. Vintage-inspired Editorials - There are opportunities for disruptive innovation in creating photoshoots and fashion campaigns that draw inspiration from historical eras, such as Downton Abbey, with a modern twist.
3. Regal Beauty Looks - Disruptive innovation opportunities exist in the beauty industry to create makeup and hairstyling trends that evoke elegance and regality, combining bold colors with soft waves.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of feminine fashion and vintage-inspired editorials to create new collections and marketing campaigns that resonate with consumers.
2. Beauty - The beauty industry can explore disruptive innovation opportunities by developing new products and techniques that enable people to recreate the regal beauty looks seen in the 'Time in Downton Abbey' editorial.
3. Photography - The photography industry can embrace the trend of vintage-inspired editorials and collaborate with fashion brands to create visually captivating campaigns that transport viewers to different eras.