This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part.
One HDR-style image features a female sitting in a blood red armchair smoking a cigarette, as death creeps in the shadows behind her, lurking mere inches above her as she indulges in the self-destructive motion. He holds a dagger, but he'll likely not have to use it as she is taking the killing into her own hands. In the second image, a man sits in the same blood-coloured armchair, also smoking, but death is represented by a priest reading from a holy book.
The tag lines reads, "Smoking causes immediate damage" and "Smoking can cause death."
Graphic Anti-Smoking Ads
'Til Death Do Us Part
Trend Themes
1. Anti-smoking Campaigns - There is an opportunity to create more visually striking anti-smoking campaigns with powerful messages.
2. Personalized Health Messaging - Creating personalized messages that speak directly to an individual's health risks can improve the effectiveness of anti-smoking campaigns.
3. Alternative Nicotine Products - Developing and promoting alternative nicotine products such as vaping or nicotine gum can provide an alternative solution to help individuals quit smoking.
Industry Implications
1. Public Health - The public health industry could benefit from incorporating more innovative anti-smoking campaigns that utilize impactful messaging.
2. Tobacco Industry - The tobacco industry could pivot to promoting alternative nicotine products such as vaping or nicotine gum to better meet the evolving needs and demands of consumers.
3. Marketing and Advertising - The marketing and advertising industry could work on developing more targeted and personalized anti-smoking campaigns to improve their effectiveness.