Tickets purchased through sales services like Ticketmaster often come with hidden fees, but with the online ticketing platform Tikly, the fees are transparent and it also puts the control of ticket sales back into the hands of musicians, event promoters and venue owners.
With Tikly, which was created by Emma Peterson (a band manager), artists, promoters and venues are able to sell concert and event tickets directly from their Facebook pages. The service is free for sellers to use, but Tikly places a 10 percent fee on customers' ticket prices, with a minimum of $1 and a maximum of $7.50 (anything priced $75 or higher will have a flat fee of $7.50).
According to PSFK, Tikly aims to make the ticketing process even more interactive in the future by streaming music tracks and selling band merchandise.
Direct-Sale Event Tickets
Tikly Lets You Purchase Tickets Right From Bands' Facebook Pages
Trend Themes
1. Transparent Fee Ticketing - The transparency of fees on the Tikly platform creates opportunities for other industries to adopt the same business model, focusing on honesty and customer trust.
2. Direct-to-customer Ticket Sales - The trend of musicians and event organizers selling event tickets directly to customers, dominating popular social media platforms and sites such as Facebook redirects pricing power and revenue directly to the people that need them.
3. Event Ecosystem Platform - Platforms such as Tikly with additional features like merchandise sales and streaming could revolutionize the event ecosystem by creating an all-in-one streamlined interface for musicians, event and festival promoters, and venue owners.
Industry Implications
1. Music Industry - Companies in the music industry can benefit from implementing a fee-transparent system like Tikly and should consider developing their own direct-to-customer online ticketing platform.
2. Event Planning Industry - The event planning industry can benefit from using a direct-to-customer ticket sales system, which empowers musicians, festival promoters, and venue owners to set prices and sell their own tickets.
3. E-commerce Industry - Increasing revenue streams by adding merchandise and other offerings in an event ecosystem platform could be disruptive innovation for the e-commerce industry, because brands will be able to sell directly to an engaged and interested customer base.