Panthera released its 'Tiger Royalty' campaign which sees an artistic rights fee paid when tiger designs are used by brands. Participating brands will willingly pay the fee which will go towards helping save the endangered animal. All retailers who partner with Tiger Royalty will ensure that a portion of its sales will go to Panthera's Tiger Forever program, which hopes to increase tiger populations by 50 percent in the next ten years.
Brands who are interested in participating are encouraged to take a pledge, and contact Panthera to get more details on joining the initiative. The ad explains its message buy comparing rock stars royalties -- given to musicians when their image is used on clothing -- with tiger royalties, which are currently non-existent when images of the animal are used on products.
Rewarding Tiger Campaigns
Planthera's 'Tiger Royalty' is an Artistic Rights Fee for Tigers
Trend Themes
1. Artistic Rights Fee - Disruptive innovation opportunity: Introducing a fee for using artistic designs can open up new revenue streams and incentivize brands to support conservation efforts.
2. Endangered Animal Support - Disruptive innovation opportunity: Creating campaigns that directly contribute to saving endangered animals can enhance brand reputation and consumer loyalty.
3. Increasing Tiger Populations - Disruptive innovation opportunity: Developing strategies and technologies to achieve a 50% increase in tiger populations within the next decade can lead to breakthroughs in wildlife conservation.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Collaborating with conservation organizations and implementing artistic rights fees can revolutionize sustainable fashion and promote wildlife conservation.
2. Consumer Goods - Disruptive innovation opportunity: Incorporating royalty fees for endangered animal designs onto products can create a unique selling proposition and encourage conscious consumerism.
3. Conservation Nonprofits - Disruptive innovation opportunity: Leveraging artistic rights fees as a funding mechanism can diversify revenue streams and drive impactful conservation initiatives.