Jungle Oats introduces its Ready-to-Drink (RTD) range, catering to the dynamic needs of South African consumers. The Jungle Oat Drink is a perfect source of on-the-go nutrition, serving as a versatile option for snacks and breakfast on the move.
This innovative RTD range addresses the evolving preferences of consumers, combining convenience with specific functional benefits. The Jungle Oat Drink comes in five enticing flavors, including Original, Banana, Mixed Berries, Chocolate, and Toffee Caramel.
Jungle Oats continues to align with evolving consumer needs, offering a wholesome and functional solution for consumers apart of the South African market.
"Jungle’s roots lie in the belief that health is wealth. One hundred and three years since the founding of the brand, we continue to build on the trust and love for Jungle by bringing to market products which serve our consumers’ needs for health and nutrition, affordability and quick and easy snacking," said Dumo Mfini, category managing director Superfoods at Tiger Brands.
Portable Oat Beverages
Tiger Brands Launches the Jungle Oats Drink Range for Busy Consumers
Trend Themes
1. Ready-to-drink Nutrition - The Jungle Oats Drink range caters to the dynamic needs of on-the-go consumers, offering a convenient and versatile option for snacks and breakfast on the move.
2. Functional Beverage Innovation - Jungle Oats addresses evolving consumer preferences by combining convenience with specific functional benefits in their Ready-to-Drink range.
3. Customizable Flavor Options - The Jungle Oat Drink comes in five enticing flavors, allowing consumers to choose from a variety of options that suit their taste preferences.
Industry Implications
1. Food and Beverage - The Ready-to-Drink nutrition trend presents an opportunity for the food and beverage industry to develop more convenient and functional nutrition products for on-the-go consumers.
2. Health and Wellness - Functional beverage innovation opens up possibilities for the health and wellness industry to create products that cater to specific consumer needs and preferences.
3. Snack and Convenience - The customizable flavor options of Jungle Oats Drink range provide opportunities for the snack and convenience industry to offer diverse and appealing snack choices.