Root Bizzle is a tie of the month club that helps keep men always looking snappy. The subscription service offers three different packages: classic business ties suitable for the working world, skinny ties for those with an eye for style and whimsical ties with a focus on fun colors and patterns.
Getting started with Root Bizzle is as simple as choosing a style and a subscription plan and before you know it, you’ll have a new 100% silk tie at the end of every month. Root Bizzle offers subscriptions that range from $20 - $25, available in monthly, three and six month plans.
Root Bizzle was founded by a group of "grabatologists," or tie collectors with keen eyes for high-quality ties. Now, the tie collectors are helping others to expand the tie collections in their closets.
Monthly Necktie Subscriptions
Root Bizzle's Tie of the Month Club Delivers Style
Trend Themes
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Subscription Services — There is an opportunity to create subscription services for other fashion accessories like belts, socks, or hats.
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Customization — Allowing customers to personalize their tie designs could lead to a disruptive innovation opportunity in the tie industry.
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Sustainable Materials — Switching to eco-friendly tie materials, such as recycled polyester, could appeal to environmentally-conscious customers and differentiate a brand in the market.
Industry Implications
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Fashion — The fashion industry could take advantage of the subscription service model and offer it to other clothing items like socks, underwear, or jewelry.
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Retail — Retailers can leverage customization technology to personalize their products for customers, such as custom suits or dresses.
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Sustainability — Companies looking to reduce their environmental impact can invest in sustainable materials for their products, like recycled fibers for textiles.